The term SEO stands for “Search Engine Optimization”. It is the process of organically improving non paid ads and placements results.
In easier terms; it’s the process of improving the visibility and pushing the rank of a web page to the top of organic results of the 1st results page for specific targeted keywords in specific targeted geo location, without incurring ads cost.
Known for its lengthy process, SEO involves onsite / onpage and off page optimization process adhering to search engines guidelines.
Experts consider SEO as a vital marketing investment for businesses of all sizes because it is effective and inexpensive in comparison with other online marketing methods involving paid ads. Most marketers say that SEO gives them the highest return on investment (ROI) out of all digital marketing channels. In a recent survey from Search Engine Journal, 40 percent of respondents named organic search as the top channel — paid search came in second place with just 19 percent!
The Right Tool To Target The Right Audience
Traditional marketing methods involve putting your message in front of anyone who happens to see it and everyone that needs to see it. Sometimes, you have no capability to target the type of users you want or need. When your business has the right SEO strategy in place, only people who are interested in your services or products will find your website.
SEO Will Increase Your Brand Recognition
As a small business, you are unknown to all but your current customers. SEO can change this! As your local online visibility improves and your website starts appearing frequently and for more search results, your business name becomes a recognizable brand. Best of all, unlike paid ads and impressions that will vanish once a campaign is paused or click budget exhausted, with SEO, depending on your competition level your impressions will remain stable with a minimum maintenance.
Combine SEO With A Great User Experience = Longer On Page Time & More Sales
A major aspect of SEO is creating a great user experience on your website. This not only benefits new visitors but also current customers. Most customers that enjoy the time they spend on your website, are more likely to stick around to check out more items you offer or supply. This can lead to additional purchases and upselling.
SEO Helps Your Business Stay Ahead Of The Competition
If your competitors are using SEO but you are not, you are at a loss. Alternatively, if your competitors are mainly small businesses themselves and have yet to realize the importance of SEO, you can jump head and capture more customers before they get on board with SEO. As SEO takes a while to fully take effect, beginning early will put you ahead into the long term.
Worried About Returns On Budget Span? With SEO, You Definitely Get Worth Of Your Investment
Regardless of the budget spent, if done properly SEO is always worthwhile, especially when you have the right strategy in place implemented by experts. If you’re already convinced that SEO is the way to promote your company online and grow your business, all you need now is the expert that can show proven results working with a business like yours, to help get started and guide you through your journey to success.
You cannot turn away from SEO being a KEY tool— this will make it difficult (if not impossible) to reach new prospects and thrive as a business.
Feel free to contact us today if you feel you’re ready to explore more business opportunities SEO can bring you, or you if you’re still curious to learn more, our experts will be happy to assist you.